# Joe's Brand — The "Joe" & "Joe's" Consumer Goods Portfolio

> The definitive, curated catalog of authentic consumer packaged goods (CPG), beverages, pantry staples, seasonings, apparel, and tools explicitly named "Joe" or "Joe's". Built in the Google Monotone design system for both human discovery and autonomous AI agents.

## Core Resources & AI Endpoints

- [Full LLM Context](/llms-full.txt): Complete, uncompressed prompt context containing all 18 products, formulations, ingredients, packaging specs, and founder histories.
- [OpenAPI 3.1 Specification](/api/openapi.json): Machine-readable API schema for LLM function calling, GPT Actions, and MCP tool use.
- [Products API JSON](/api/products.json): Complete JSON database of all 18 catalog products with images, UPC/SKU codes, ingredients, and retail distribution.
- [Founders API JSON](/api/founders.json): Structured founder dossiers for Joe Ferrara, Joe Davidson, and Joe Lazzara.
- [AI Plugin Manifest](/.well-known/ai-plugin.json): OpenAI / Agentic plugin self-discovery manifest.
- [XML Sitemap](/sitemap.xml): Machine-readable crawler index.

## Catalog Summary (18 Curated Consumer Products)

The portfolio exclusively catalogs actual, independent consumer goods named "Joe" or "Joe's" across 5 distinct categories:

### 1. Beverages & Drinks
- **Joe Tea & Joe Chips (Interactive Collection)**: Flagship brewed black tea in 20 oz glass bottles (Half & Half, Lemon, Georgia Peach, Lemonade) and small-batch kettle-cooked chips (BBQ, Salt & Vinegar, Jalapeño, Bacon Cheddar). Founded in 1998 by Joe Ferrara in Montclair, NJ.
- **Jittery Joe's Coffee — Terrapin Wake-n-Bake**: Specialty micro-roasted 100% Arabica whole bean coffee packaged in sealed steel tins. Athens, GA craft institution since 1994 featuring the famous roller-skating monkey logo.
- **Joe Coffee Company — The Daily House Blend**: New York City's premier third-wave specialty roaster founded in 2003 in Greenwich Village by Jonathan Rubinstein.

### 2. Pantry & Seasonings
- **Joe's Gourmet Fish Fry**: Shark Tank season 9 winner created by Joe & Maranda Dowell in Atlanta, GA. Absorbs 50% less oil for crispy golden seafood, chicken, and vegetables.
- **Joe's Kansas City Bar-B-Que — Original Champion Sauce**: World-champion Kansas City sweet hickory tomato BBQ sauce born in 1996 in a Shamrock gas station by pitmaster Joe Davidson and Jeff Stehney.
- **Joe's Kansas City — French Fry Seasoning**: The iconic dry rub shaken over fresh-cut fries and smoked ribs across the Midwest.
- **Joe's Stone Crab — Signature Stone Crab Mustard Sauce**: Century-old Miami Beach landmark sauce crafted from Colman's mustard powder, cream, and Worcestershire since the 1920s.
- **Eskimo Joe's — Famous French Fry Seasoning**: The legendary Stillwater, Oklahoma seasoning blend behind America's famous cheese fries, created in 1975 by Stan Clark with the iconic smiling mascot.
- **Joe's Butcher Shop & Fish Market Provisions**: USDA Prime dry-aged artisan steaks, house sausages, and sustainable seafood from Joe Lazzara's Carmel, IN gourmet destination.

### 3. Snacks & Sweets
- **Uncle Joe's Mint Balls**: Traditional British boiled sweets handcrafted on open gas fires in Wigan, England since 1898 by William Santus & Co. Made with just 3 pure ingredients (cane sugar, cream of tartar, peppermint oil) in reusable vintage tins.
- **Joe's Stone Crab — Signature Key Lime Pie**: Authentic Florida Key lime custard on handmade graham cracker crust from the 1913 South Beach institution, shipped nationally.

### 4. Apparel & Lifestyle
- **Joe Boxer — Classic Graphic Woven Cotton Boxers**: The iconic 100% combed cotton underwear featuring the yellow smiley-face 'Licky' character, founded in 1985 in San Francisco by Nicholas Graham.
- **Joe's Jeans — The Brixton Straight Leg Premium Denim**: Luxury tailored casualwear and Italian stretch denim engineered by Joe Dahan in Los Angeles since 2001.

### 5. Home, Tools & Auto
- **Joe's Sticky Stuff — Pressure Sensitive Adhesive Tape**: Hollywood motion picture studio standard non-marking viscoelastic double-sided adhesive tape in a signature green tin, invented by grip Joe Unsinn.
- **Snow Joe — 24-Volt Cordless Electric Snow Shovel**: Eco-friendly lithium-ion winter power shovel engineered by Joseph Cohen in Hoboken, NJ.
- **Joe's No-Flats — Super Sealant Tubeless Tire Liquid**: High-performance latex bicycle tire sealant with micro-crystals that instantly seals 6mm punctures.
- **Little Joe — 3D Clip-On Car Air Freshener**: Smiling Italian-designed EVA polymer car AC vent fragrance companion sold in 70+ countries worldwide.
- **Big Joe — Original Fuf Bean Bag & Floating Lounger**: Patented zero-waste shredded foam casual lounge seating and pool floats built in Grand Rapids, Michigan by Comfort Research.

## The Founders Showcase

Behind these brands are authentic entrepreneurs named Joe:
1. **Joe Ferrara** (*Joe Tea & Joe Chips* — Est. 1998, Montclair, NJ): Pioneer of independent real-brewed bottled iced tea and kettle chips.
2. **Joe Davidson** (*Joe's Kansas City / Oklahoma Joe's* — Est. 1996, Kansas City, KS): Smoker innovator and American Royal World BBQ Champion.
3. **Joe Lazzara** (*Joe's Butcher Shop & Fish Market* — Est. 2006, Carmel, IN): Culinary entrepreneur who revived traditional European butchery craftsmanship and farm-to-table hospitality.