{
  "version": "1.0.0",
  "title": "Founders of The Joe's Brand Portfolio",
  "description": "Biographies and historical context of actual culinary and consumer entrepreneurs named Joe.",
  "lastUpdated": "2026-10-28T02:48:10.950Z",
  "totalFounders": 3,
  "founders": [
    {
      "id": "founder-01",
      "name": "Joe Ferrara",
      "brand": "Joe Tea & Joe Chips",
      "company": "Joe Tea & Chips",
      "foundedYear": 1998,
      "location": "Montclair, New Jersey",
      "flagshipProducts": [
        "Joe's Tea (Half & Half, Lemon, Peach)",
        "Joe Chips (BBQ, Salt & Vinegar, Jalapeño)"
      ],
      "biography": "Started out of his family's food roots in New Jersey. Refusing to use powdered extracts or chemical preservatives, Joe brewed real whole tea leaves in honest glass bottles and kettle-cooked thick potato chips, proving consumers crave authentic small-batch products.",
      "logo_url": "https://joesbrand.pages.dev/images/founder-joe-ferrara.jpg",
      "website": "https://joetea.com"
    },
    {
      "id": "founder-02",
      "name": "Joe Davidson",
      "brand": "Joe's Kansas City Bar-B-Que / Oklahoma Joe's",
      "company": "Joe's Kansas City Bar-B-Que",
      "foundedYear": 1996,
      "location": "Kansas City, Kansas",
      "flagshipProducts": [
        "Champion Bar-B-Que Sauce",
        "World-Famous French Fry Seasoning"
      ],
      "biography": "Renowned competition smoker pioneer. Joe Davidson manufactured Oklahoma Joe's Smokers and joined with championship pitmaster Jeff Stehney in 1996 inside a gas station on 47th & Mission, building an internationally acclaimed American barbecue shrine.",
      "logo_url": "https://joesbrand.pages.dev/images/founder-joe-davidson.jpg",
      "website": "https://www.joeskc.com"
    },
    {
      "id": "founder-03",
      "name": "Joe Lazzara",
      "brand": "Joe's Butcher Shop & Fish Market",
      "company": "Joe's Butcher Shop & Fish Market",
      "foundedYear": 2006,
      "location": "Carmel, Indiana",
      "flagshipProducts": [
        "USDA Prime Dry-Aged Beef",
        "Sustainable Seafood",
        "Artisanal House Sausages"
      ],
      "biography": "Founded in 2006 on Main Street in Carmel, Indiana's Arts & Design District. Joe Lazzara revived traditional neighborhood butchery, partnering with Midwestern family farms to deliver prime dry-aged meats, fresh seafood, and artisan sandwiches with uncompromising personal hospitality.",
      "logo_url": "https://joesbrand.pages.dev/images/founder-joe-lazzara.png",
      "website": "https://joesbutchershop.com"
    }
  ]
}